They’re afraid they’ll invest time and money into you just to have you leave.
It’s kind of crazy, right? Companies don’t invest in your development for fear that you’ll leave. Yet, that’s exactly what you’ll do if they don’t invest in you.
So, your sales skills development takes a direct hit for their clouded thinking.
Which is also why the majority of managers play it safe and remain stuck using an outdated “shotgun training” kind of model. You know the drill...
Day 1 you’re given a manual and a blast of training covering everything from product to process. You’re then expected to memorize it because after that first week or so of “training”...you’re on your own!
Maybe they even hire someone like me to come in and speak with you for 60 minutes!
One day. One hour. One time. The typical “one and done” and “no reinforcement” model of normal sales training.
Welcome to the school of ‘go figure it out on your own.’
However, unlike in school, you can’t cram one day and pass a test the next day in sales. We’ve all tried it.
But in today’s selling environment where the business owners and buyers are more informed and sophisticated than ever before, some kind of “canned”, tunnel-vision, A-to-Z training process just won’t do it.
In fact, it’ll actually cost you sales, squash promising relationships, and absolutely destroy your positioning right out of the gate.