Are there absolute “truths” in sales?

Wednesday, May 15, 2019

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Your genome is different than any other human’s on earth.

So, too, is your sales genome.

Treat it that way.

You can’t spend a minute online without encountering people claiming to be the sole possessors of previously unknown sales secrets, sales truths and sales hacks that have the power to transform your life.

Is there only one true way to sell?


Does anyone possess “hidden secrets” of sales?


Are there divine truths in sales that haven’t been revealed to the rest of us?

God, no.

Don’t get sucked into this trap.

Each of you has to find your own sales truth.

Everything I write in my daily emails, posts and books are my sales truths.

I’ve developed these over a long career and they are the sum of my experiences and the lessons I’ve absorbed from mentors, training, books and sales experts.

My methods work for me. And they work for sellers and sales teams around the world.

However, I’ll be the first to admit that my sales truths aren’t for everyone. And, I’m okay with that. That’s how it should be.

It’s important that you, as a seller, be a discerning consumer of sales advice. You have to be open to new ideas, and a little bit skeptical at the same time, to find what works for you.

Be very, very careful with those who claim to be in singular possession of sales “truths.” Or “sales secrets.” Those don’t exist.

Instead, be curious. Read widely. Listen to a lot of podcasts. Watch a lot of videos. Talk to a lot of experts. Engage a mentor.

Pick and choose from the wide variety of available sales advice those methods and skills that you believe will work for you.

Test them in battle. Make changes to improve your outcomes. Test them again.

These will become your personal sales truths.

Don’t be afraid to share them to help others find theirs.

– Andy