Understanding what it takes to win a sale

Tuesday, June 18, 2019

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I’ve been talking to many groups of sellers recently.

It’s become increasingly clear to me is that many sellers truly don’t understand what it takes to win a sale.

Sellers are placing a lot of blind faith in their sales process.

They think that if they just follow the blueprint they’ve been given, they’ll be safe.

Here’s the problem: “Safe” doesn’t wins deals.

Process doesn’t win deals. People do.

There’s never just one factor that dictates your success in sales.

It’s a little bit of everything.

It’s the human connections you make.

It’s your humility.

It’s your curiosity.

It’s the value of every interaction with your buyer.

It’s your preparation and your knowledge.

It’s the extra questions that you ask.

It’s the level of trust you build.

It’s the depth of your discovery.

It’s how you listen. And the answers that you hear.

It’s how you mitigate the buyer’s risk.

It’s your follow-up questions.

It’s the tradeoffs that you broker.

It’s the vision you paint.

It’s your timing.

It’s your responsiveness.

It’s your acumen and insights.

It’s the gaps that you uncover.

You need a little bit of everything to win.

How to win. That’s what members of The Sales House team are learning.

I don’t preach a methodology. Unless it’s the gospel of continuous learning.

I don’t push the latest faddish sales process.

Instead, we teach you the bits of everything that you need to consistently win new business.

Get instant and unlimited access to The Sales House training platform for just $59!

– Andy