What’s your excuse for not learning?

Friday, May 10, 2019

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In sales there’s a direct correlation between your commitment to learn and your ability to earn.

Smarter people than me believe the same.

“Income seldom exceeds personal development.” Jim Rohn

Take a second, right now, and look at the activities blocked out on your calendar for today.

How much time have you reserved for active learning?

I’m sure you have time blocked out for prospecting, follow ups, and other sales activities.

For good sellers those time blocks are sacrosanct. Nothing will interfere with them. Because they are part of your essential routine.

Similarly, you should have 15 minutes set aside everyday to learn something new that ultimately will help you win more deals.

“If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.” Zig Ziglar

That 15 minutes of dedicated learning is more valuable than making 5 extra calls.

Good sellers know that every day that they prospect is like making a deposit to their investment account.

It’s a not a jazzy strategy. However, the compound effect of prospecting a little bit every day ensures that its ROI to you is huge.

Similarly the same compound effect applies to your sales growth. The daily learning block on your calendar is the single best investment you can make in your future.

Deliberately learn something new every day to get just a little bit smarter. Your knowledge compounds like interest. Everything you learn builds and multiplies the impact of everything that you already know.

“An investment in knowledge pays the best interest.” Benjamin Franklin

Here are just a few skills and capabilities that deliberate learning will activate:

  • Becoming a more interesting person (including to buyers);
  • Asking better questions.
  • Building trust-based relationships.
  • Expanding business acumen
  • Delivering insight and value
  • Increasing your win rates
  • Earning more money

-Andy