What’s your sales superpower?

Friday, May 3, 2019

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Can you leap tall gatekeepers in a single bound? Fly faster than a speeding objection?

What’s your one unique sales strength, your hidden power, that enables you to inspire your customers to trust with you with their (choose one) a) business; b) money; c) career; d) all of the above.

Have you even thought about it?

“The unexamined life is not worth living.” So said Socrates (pre-hemlock cocktail, of course.)

Regular introspection is an essential part of being human.

What makes me who I am? And what I am? What makes me tick? What makes me click with another human?

The sales superpower question is a simple way to determine a seller’s level of self-awareness and mindfulness about who they are and what they do that helps them win deals. And, what they need to learn to win more frequently.

This level of mindfulness is a hallmark of top performers. Identify your strengths and work hard to make them stronger. Assess your deficiencies and invest in improving them.


I want you to identify your sales superpower. In 4 easy steps.

Step 1: Grab a notebook and pen. Write this down by hand. It will help you to think more creatively.

Step 2: Review the last 5 deals that you’ve won. Write down why you won each of those orders. The “why” can’t be about your product, features or price.

What did you personally do that made a difference and won the deal? What’s the common denominator among your wins? That’s your superpower.

Step 3: Define 3 actions you can take to enhance your superpower. What do you need to learn in order to take it to the next level?

Step 4: Review 5 opportunities you are working on now. For each of these, define one way that you’ll use your sales superpower in the coming week to help position you to win these deals.

For sellers or sales leaders who can’t readily identify their sales superpower, what’s the opposite of mindfulness? Mindlessness?

Isn’t there already enough of that in sales?