Too lazy to read? Here is the highlight: Buyers never forget being disrespected. Make that mistake and you instantly become memorable in the worst way possible. I have 38 copies of my Sales Growth Planner™ left, click here to order yours.
If there are typos in the email today blame it on the weather. 💨
I’m writing this on my JetBlue flight to NYC and it feels like we’re riding on a giant bouncy castle.
“No one who deserves confidence ever solicits it.”
This quote always seems to be appropriate to whatever moment we’re in.
People won’t respect you, or trust you, just because you tell them to. Or, beg them to.
No more than we trust a politician whose speech is larded with sentences that begin with a declaration to “Trust me…”
Trust is earned when your actions are in alignment with your words. That’s the definition of integrity.
This is not a difficult concept to grasp. Yet, it seems to elude many.
So it is with respect.
You don’t earn the respect of your buyers by virtue of your title or the company you work for.
You can’t command buyers to give you respect.
If you have to demand people’s respect or trust, you’ll never deserve it. Or earn it.
Most crucially, respect is a two-way street. Respect must be given in order to be gained.
Buyers never forget being disrespected. Make that mistake and you instantly become memorable in the worst way possible.
Trust and respect in sales are earned through your words and the actions you take to serve the needs of your buyer. To help them make a good purchase decision.
It’s why the substance of what you say and what you do matters.
If your actions are not in alignment with your words, then whatever reservoir of respect you’ve built will be emptied.
Also, it’s important to remember that integrity itself is no guarantee of respect.
Your words and actions could be in perfect alignment. But if they are disrespectful to others, then you’ll still not be worthy of trust or respect.
This, too, seems like an easy concept to understand. Yet, it continues to elude the grasp of many.
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